Californian luxury brand Singer has increased the size of its operations in the US and the UK as it continues to grow on both sides of the Atlantic.
In California, a new, 115,000 sq. ft / 10,680 sq. m, facility in Torrance, brings all US assembly operations for the Porsche 911 reimagined by Singer – Classic Study under one roof. This move consolidates six separate, smaller facilities and more than doubles the size of the company’s footprint in California. A second facility in Van Nuys is home to Singer’s design department.
In the UK, the facility that houses operations for the Porsche 911 reimagined by Singer – Dynamics and Lightweighting Study has been expanded to double its previous size.
Notes Singer CEO, Mazen Fawaz:
“These investments in infrastructure and manufacturing equipment support Singer’s focus on operational excellence, while enabling us to respond to growing demand for our automotive services.”
Singer Summary
Founded in California in 2009, Singer represents a philosophy simply expressed as
A Relentless Pursuit of Excellence.
The company has become renowned for its collaboration with owners of the air-cooled Porsche 911 to reimagine bespoke restorations. Singer’s philosophy embodies:
- A highly personalized approach and exquisite execution, guided by the Singer mantra Everything is Important.
- A passionate focus on iconic design and a homage to the world’s most iconic sportscars.
- Modern engineering and material science combined with jewel-like details.
- A deep connection with California and its automotive zeitgeist.
Over the past decade Singer has become a luxury brand with a global clientèle and is now synonymous with the concept of Reimagining – bringing together heritage with twenty-first century engineering and material science. The brand has been growing beyond car culture, with an award-winning Swiss watchmaking division, Singer Reimagined, launched in 2017.
Singer Quick Timeline:
2009 – Company founded; first restoration presented at Monterey Car Week
2014 – First all-wheel-drive and Targa restorations completed
2017 – Singer Reimagined watch company launched
2018 – Results of the Dynamics and Lightweighting Study presented at Goodwood and Monterey
2021 – Results of the All-terrain Competition Study presented
2022 – Results of the Turbo Study presented
